AI Deciphered 2025

JOIN US ON
NOVEMBER 13, 2025

AT
CONVENE
117 W. 46TH STREET, NYC
#AIDECIPHERED

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ABOUT AI DECIPHERED

When AI Deciphered debuted last year, an agenda was crafted to respond to the most common questions PR, marketing and advertising pros had at the time:

Is AI really the technology of all technologies to change the way we all have to work?
I’m totally or very new to this. Where do I even start?
Will AI marginalize — or, gasp, even replace — me?

For sure, these topics remain very relevant. They will be discussed at this year’s event, too. However, this is a dramatically different conversation now. “If” is no longer the prevailing conjunction. “How?” is. And Campaign US, MM+M and PRWeek’s 2nd annual conference — AI Deciphered: The Next Stage of Your Evolution — will devote much attention to the latter query.

Taking place on November 13, at Convene in New York City, this daylong conference — presented in partnership by Campaign US, MM+M and PRWeek — will take the conversation to the next level.

We will have overarching sessions that look at the hottest topics of the day and what they mean for you and the organizations you represent. However, a sizable portion of the day will be devoted to “how to.” Moving beyond mere experimentation to true daily use. We’ll convene industry leaders to counsel specifically on tools and tactics that you need to be using regularly — and how to best do so.

"In 2025, AI strategies are driving how brands and agencies operate at scale,” says PRWeek VP and editorial director Steve Barrett. “AI Deciphered will prepare communicators to do quality work faster in an environment where everyone must work at the speed of light."

"The medical marketing industry has quickly learned that AI can supercharge existing processes and create new ones," adds MM+M editor-in-chief Jameson Fleming. “The industry must remember that everything needs a human touch to avoid going down a path of machines marketing to machines."

Campaign US editor Luz Corona notes: “AI has graduated to become a determining factor in many of the ad industry’s biggest and most impactful decisions — from making workflows more efficient to finding more sustainable solutions. These conversations need to be had — and they will happen at AI Deciphered.”

The conference will be structured uniquely. There will be main-stage sessions in front of the entire delegation. In addition, a solid portion of the day will be broken up into three specific tracks — one for each of Haymarket’s three marcomms titles — that will address topics of specific interest to those working in the advertising (Campaign US), medical marketing (MM+M) and public relations (PRWeek) sectors. Delegates can dip in and out of the different content tracks to maximize the benefits for all.

MEET OUR KEYNOTE SPEAKER

PRATIK THAKAR

VP and global head of generative AI, The Coca-Cola Company

Thakar leads the development of high impact, scalable platforms that leverage AI technology to enhance the consumer and brand experience across the entire brand and category portfolio.

Prior to his current role, he has held several leadership roles across brands in The Cola-Cola Company, including global head of creative strategy and integrated content for Coca-Cola. With more than 25 years of experience in creative marketing, design, media, and communication, Thakar has a proven track record of delivering impactful and award-winning campaigns for some of the world's most iconic brands.

Thakar is passionate about exploring the intersection of creativity and technology — and how it can transform the way brands connect with their audiences. He is also actively involved in various industry and educational bodies, served as the Asia-Pacific chairman of the CMO Forum at the World Federation of Advertisers (WFA), and as a guest lecturer at prestigious institutions such as Harvard Business School, National University of Singapore and the Indian Institute of Management.

Thakar is a lifelong learner and a firm believer in global equality, sustainability and social responsibility. He is a volunteer and advisor to NGOs dedicated to responsible robotics and artificial intelligence, ocean conservation, and shark protection.